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If you're familiar with internet marketing, then you probably already know you need a sales letter for your digital product.

If you've ever done across-the-counter sales or done the kind of sales where you have a crowd of people whose attention you have to get, in order to begin your sales pitch, then you will immediately recognize the on-line sales letter for what it is.

Your sales letter is your on-line sales force. It is one component of your campaign, but a very necessary one. You need a sales letter that does the job of selling - one that is tested and tweaked to perfection.

Some people who have no experience selling products, either through direct or digital marketing, do not grasp the necessity for a winning sales page. Some of these people may have low expectations. If they have a good product and a good offer, they may make some sales without a sales letter or with a bad one. Encouraged by that, they look no further - their philosophy often is: "My product is good. I shouldn't have to try to sell it - it's so good, it should sell itself."

While you may get a few sales without a stand-out sales page, a good sales page that "wows" your prospect with the benefits of your product, presenting it honestly, but in the best way, will multiply your sales.

Your sales letter is an on-line sales team.

Its headline "barks" to get the crowd's attention. If it's a good sales letter, it will have a magnetic quality.

It will have a headline that informs, surprises and rounds up all prospective customers. The copy will magnetize them to the page. It will do this by both informing and entertaining.

A good sales letter resonates with the minds of your readers. It's important to know who your customer base is, what age group, gender, etc.

There is an old rule of thumb in copywriting for sales letters. It is this: The more expensive the product is, the longer the copy.

They must see the benefits of your product and they must believe that yours is the only real solution to their problem.

The sales letter should describe the product accurately and in detail, emphasizing its benefits. Specific numbers are beneficial.

A sales letter must direct the reader. It must tell him exactly what to do. If you want him to buy, then your copy must say, "Buy now." If you want him to sign up for a newsletter, then you should say so and give exact details about how to do it.

You want your order form to be visible and the price should have a strike mark through it indicating that there was a price reduction.

There is on-going controversy among marketers about the benefits of testimonials. But, studies show they work, as long as they are done properly. Testimonials from excited real customers whose lives have been changed will help you make sales.

Bonuses also entice the customer to purchase your product. Internet customers are accustomed to getting things FREE - and, of course, we all love anything free.

All these techniques make an excellent sales copy, but it takes a lot of hours of tweaking and adjusting to get it right. That's what makes sales letters one of the most difficult documents for any writer to create.

Copywriters Don't Cost You - They Make You Money

If you have a sales page that is not making optimum sales, you are losing money.

Your copywriter and your web master can test your pages to optimize your visitors experience and determine what your landing page has to look like and what it has to say to get your visitors to stay on your web site and respond the way you wan them to.

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