| Copywriting Services | PLR Articles for Sale | Store - Fun Stuff | Free Newsletters | E-Library | Articles |
| Contact | Home | Affiliate Program | Writer's Fast Track to Cash | www.AngelaKaelin.com | Site Map |
| Copywriting Services | PLR Articles for Sale | Store - Fun Stuff | Free Newsletters | E-Library | Articles |
| Contact | Home | Affiliate Program | Writer's Fast Track to Cash | www.AngelaKaelin.com | Site Map |
| Is Your Sales Page or Web Site Not Performing Up to Snuff? Get a free, no-obligation assessment of your sales letter, squeeze page or web site. Send your request & your URL by e-mail to: Angela Kaelin Can't hurt to ask! Right? Call Angela at: (417) 544-0052 (10 to 6 CST). Skype ID: angela_kaelin Read: Trance-form Your Copy Get a sales letter Transform your current page Arrange an appointment with Angela TODAY! |
What
is the Purpose of an
On-line Sales Letter? When you have an online business you do not have the advantage of selling your product in person. Therefore, your words are very important; they make or break a sale. Writing up a sales letter means getting into the minds of your readers. You should know who your customer base is, what age group, gender, etc. You need to use psychology and tactics that will draw your readers to buy immediately. Your sales copy should be captivating so that your customer is interested in reading through it, however long it is. Some sales letters are twenty pages long, but still keep the readers attention the entire time. The sales letter needs to fully describe the problem the customer may be having and why your product is the only solution. When you are writing your sales letter, you need to make sure your readers trust you and that your product is absolutely the best. Your sales letter should describe your product in detail so that the reader understands completely what is being sold. Some people add a claim that includes a number. For instance, you may want to mention how much money someone made after reading your product that gives away all the secrets to making millions. The sales letter should make the reader feel that there is a sense of urgency, that they must take action and purchase the product now. There may be a few slots remaining or e-books left to sell, or there may be a certain time where the product will not be for sale anymore. The sales letter should stimulate certain emotional hot buttons. It should also make use of some kind of authority. (See: "The Use of Authority in Bram Stoker's "Dracula.") Testimonials from excited customers whose lives have been changed will only guarantee sales. You want your order form to be visible and the price should have a strike mark through it indicating that there was a price reduction. Bonuses also entice the customer to purchase your product. People have come to expect bonuses from direct marketing. Your bonuses should be relevant to the product you're sellilng. The purpose of a sales letter is to get the customer to "buy now." That failing, most sales pages on the web have an opt-in form to collect visitor information in hopes of future sales. In recent years, the majority of sales come from these e-mail lists. Competition is constantly increasing, thus, the need for more powerful copy is stronger than ever and this trend will continue in the future. Call (417) 544-0052 or email Angela at angela@angelakaelin.com for a free evaluation of your current copy or to request sales copy. No obligation! Nothing ventured, nothing gained! Call me today!
|
 Angela Kaelin
 |
|||
| Privacy Statement Earnings Disclaimer |
