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| How to Write an Effective Press Release by Angela M. Kaelin The term "Press Release" seems to scare most people to death. But, there
are just a few fundamental things to know about writing press releases.The first thing you have to remember is that a Press Release is a "news" item. It needs to "inform" people, NOT sell them something. For example, you are reading this report because you want to learn something that will benefit you. You aren't reading it just so you can buy something else. If money is the deriving force in your business - you won't go too far. Your main goals should be in pleasing customers, providing them with a high-quality product and more than their money's worth. The trick is to do all this while still making money. People don't care what mountains you had to climb, what seas you had to cross or what tribe of people you had to learn the ways of just to find a secret formula. Instead - they want to know WHAT the secret formula is. The sales circulars you print and mail sell your product. A Press Release informs others about your product. Instead of your main objective being to sell the product and have the customer send in an order immediately, a Press Release informs the customer exactly how your product will benefit their lives. This must be conveyed in the form of a "newsworthy" Press Release. If you have a sales circular to sell a product, you can easily turn it into a Press Release without much difficulty. It's just a new marketing angle of presenting your product to the public. The following is an example of a typical Press Release for a book like "Writer's Fast Track to Cash." FOR IMMEDIATE RELEASE Contact: Angela KaelinTel. (555) 555-555 E-mail: angela@writersfasttrack.com NEW BOOK FOR BEGINNING FREELANCE WRITERS EXPLORES A BROAD RANGE OF CAREER OPPORTUNITIES BRANSON, Missouri, September 20, 2009 - So many people are entering the freelance writing market these days, but it can be bewildering and most writers waste valuable time learning the ropes. Most people are unaware of the variety of opportunities available to writers, especially with the emergence of the internet as the most revolutionary publishing tool since the days of the Gutenberg Press. Fortunately, a new book has just been released to help solve these problems for the average person who has writing ambitions and is serious about making a good living. This is the first book to show both the traditional and emerging opportunities for writers and present a vast array of opportunities and a means for devising a profitable long-term strategy for a lucrative career in writing. It's unbelievable. Without trying to sell you anything else, you can get this book for only $34.95 - a price anyone can afford. This book is only available from Writer's Fast Track at: www.writersfasttrack.com. ### For
further information or to schedule and interview, please call
555-555-555 or email Angela Kaelin at:
angela@writersfasttrack.com. As you can see, this is a short but sweet Press Release, however, you should be able to see the "newsworthiness" in it. It's main focus is on the fact that most freelance writers are confused when the first set out on their career path. The solution to this problem is this book that provides a broad overview of opportunities for writers and helps to generate a business strategy. The sell is slowly led into because the reader will naturally want to get their hands on this one. It doesn't ask for money it only tells the reader how to get a copy if they want one. Here's a great test for a real press release. Since your final sales pitch is included in the last paragraph - read the Press Release aloud. Would it still be worth reading without your sales pitch? If so, it's probably a Press Release. Press Releases come in many forms due to the product you are writing about, however, the basic rule of thumb still applies. If you've never written one before - it may be a little difficult. Don't despair. Grab the latest daily newspaper and read some of the informational articles. Notice how each article is written and pattern yours after the same format. After you do a few of them - you'll be able to "get the picture." When your Press Release is written to your satisfaction, the proper way to submit it to a publisher is: Be sure and type it on a typewriter or computer. Standard format is double-spaced and not longer than two 8 1/2x11 pages. There are also many places to submit press releases on-line. Reminders: Put your name, address and page number at the top of each page. Always write the words "For Immediate Release" at the top. If you are only sending the press release to one publication - tell them it's a "first run." At the end of the press release write "-30-" or "###" centered. Learn more about writing press releases along with other opportunities available for writers when you purchase, "Writer's Fast Track to Cash: Build a Writing Empire that Pays You."
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