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Please, read my e-book on
the subject of article marketing.
Most writers these days are
making the bulk of their income
from internet marketing.
Learn more when you read my e-book:
Writer's Fast Track: Affiliate
Marketing, (Vol. 1)
It's totally FREE - no strings!
Click here!
Click on e-book above to open .pdf file.
Writer's Fast Track Affiliate Marketing Handbook, Vol. 1
A Guide to Affiliate Marketing for Writers:
How
to Use Article Marketing
and
Auto
Responders
to
Build
Your Writing Empire
Secrets
of Million Dollar Internet Sales Letters
Regardless
of what you're trying to sell, you really can't sell it without
"talking" with the prospective buyer. An in attempting to
sell
anything on the Internet, the sales letter you send out is when and how
you talk to your prospect.All winning sales letters "talk" to the prospect by creating an image in the mind of the reader. They set "the scene" by appealing to a desire or need; and then they flow smoothly into the "visionary" part of the sales pitch by describing in detail how "wonderful" life will be and, how "good" the prospect is going to feel after he's purchased your product. This is the "body or guts" of a sales letter.
Overall, a winning sales letter follows a time-tested and proven formula: 1) Get the reader's attention; 2) Interest the reader in all you have to say by informin and showing evidence that what you say is true; 3) Create irresistable desire for the product on a emotional level while helping the prospect to justify the purchaser; 4) Call fo raction - tell the reader exactly what to do - to click the right button or send for whatever it is you're selling with a sense of urgency. This is the direct marketing copywriter's "AIDA" formula (Attention, Interest, Desire and Action) - it works.
On your website, your sales page should be the length of what it would be if were doing a mailing, or longer if you're using bullets to emphasize benefits to build the desire. Of course on the Internet you don't have to worry about letterhead stationery or the cost of postage, which is a considerable savings. If, however, you want to also do a mailing campaign then the following would apply. The sales letters in mailings that pull in the most sales are almost always two pages with 1 1/2 spaces between lines. For really big ticket items, they'll run at least four pages. - on an 11 by 17 sheet of paper folded in half. If your sales letter is only two pages in length, there's nothing wrong with running it on the front and back of one sheet of 8 1/2 by 11 paper. However, your sales letter should always be on letterhead paper - your letterhead printed, and including your logo and business motto if you have one.
Regardless of the length of your sales letter, it should do one thing, and that's sell, and sell hard! If you intend to close the sale, you've got to do it with your sales letter. You should never be "wishy-washy" with your sales letter. You do the actual selling and the closing of that sale with your sales letter - any brochure or circular you send along with in your mailing will just reinforce what you say in the sales letter.
There's been a great deal of discussion in the past few years regarding just how long a sales letter should be. A lot of people are asking: Will people really take the time to read a long sales letter? The answer is a simple and time-tested yes indeed! Surveys and tests over the years emphatically prove that "longer sales letters" pull even better than the shorter ones, so don't worry about the length of your sales letter - just make sure that it sells your product for you!
The "inside secret" is to make your sales letter so interesting, and "visionary" with the benefits you're offering to the reader, that he can't resist reading it all the way through. You break up the "work" of reading by using short, punchy sentences, underlining important points you're trying to make, with the use of subheadlines, indentations and even the use of a second color, and leaving lots of white space around it. On your website, the sales letter should run down the middle of the page so the viewer doesn't have to keep adjusting the screen to see the whole sentence. This is very distracting and more apt to send that client to another website than losing patience reading a long letter.
Above all else, you've got to include some sort of ordering page or coupon if you're e-mailing. The coupon has to be as simple and as easy for the prospect to fill out and return to you as you can possible make it. The order page on your website should already be filled out, with perhaps just the shipping left to choice. If your product is an eBook or software to be instantly downloaded, then you don't have any options to be chosen. A great many sales are lost because this order coupon is just too complicated for the would-be buyer to follow. Don't get fancy! Keep it simple, and you'll find your prospects responding with glee.
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