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Blogging
101:
Definitions,
Major Types of Blogs & Blogging Profits
Definition
of Blogging Terms
To
understand blogs, you need to know
the terms blog, platform, domain, and web host. Once you have mastered these key elements of blogging, you can enter any conversation about blogging with confidence. Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That's all! Most blogs are text, but there are also photo blogs and video blogs. The rest of blogging 101 has to do with the technical side of things. If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size. The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or it a post. The domain is the online address of your blog, and usually ends in ‘dot com'. Now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself! Personal
Blogging, Documentary, and History
When
it
comes to personal blogging, documentary is
the default genre. There are plenty of blogs that serve other functions, but many blogs are primarily catalogues of the life experiences of their author. Although there are quite a few blogs that focus on collecting poetry and other forms of creative writing, the vast majority of personal blogs are in some sense documentaries. For many years, the act of making a documentary was meant to be an objective act of reporting the sights and sounds that the filmmaker, writer, or photographer encountered. However, in contemporary times there has been a movement towards embracing the subjectivity inherent in the documentary form. This means that modern documentaries often reflect the distinctive voice and sensibility of their creator, and the fact that todays documentaries often revolve around personality blurs the lines between documentary and memoir. Blogs rest somewhere between these two genres, muddying the distinctions even further. Personal blogging, documentary, and memoir are now irrevocably intertwined, for better or for worse. Although few bloggers think of themselves as making documentaries in any formal sense, every time somebody sits down in front of a computer and types up a record of their day, they are documenting their own historical moment. The things that we take for granted about our daily lives, like the way that we use specific modes of transportation, or the kinds of products that we buy, often seem quite fascinating to people who live in circumstances different from ours, and it is this kind of fascination that is at the heart of many documentary projects. When people think about blogging, documentary is not very likely to be the first adjective that crosses their minds, but a few decades down the road it is very likely that todays blogs will be seen primarily as very subjective documentaries of our era. The people of tomorrow will almost certainly look to the blogs of today for insight into our historical moment. When it comes to blogging, documentary may not be the aim of most people who spend their time posting their thoughts and ideas on the internet. In some ways, the documentary aspect of blogging is more of a side effect than a primary goal. However, the fact that so many people are interested in publishing these public online diaries shows that personal blogs are about more than just rumination. The fact that bloggers are so stimulated by and interested in sharing their ideas with each other reinforces the idea that personal blogs are, in some ways, documentaries meant for public consumption. Documentaries appeal to people who are curious about other ways of life, and many people who regularly read others personal blogs are looking for this same kind of new perspective. Blogging
News Stories as They Happen - By Far the Most Controversial Blogs as
They are Giving Mainstream Media a Run for their Money and Exposing
their Inadequacies
Blogging
news stories as they unfold is one of the most
exciting and controversial applications of technology that bloggers have discovered. One thing that makes the blogosphere so active is the fact that it is possible to update a blog instantaneously, so the news on blogs tends to be more current than the news in the paper, or on television. Unlike news delivered by these other media, news that appears on blogs does not have to travel through a series of editors and administrators before it reaches the public eye. This has some advantages, and some distinct disadvantages. One of the most notable cases of news hitting a blog before appearing in other media took place in July 2005 when terrorism struck London. As passengers were evacuated from a subway car near an explosion, one man took several photographs of the scene with his cellular phone, and within an hour these images were posted online. First-person accounts of the catastrophe began appearing on blogs soon after these photos appeared, and people all over the world learned about the events in London by reading the words and seeing the photos posted by bloggers. The fact that these stories and images were being spread directly by individuals operating without the added filter of a reporter helped to make the crisis feel very immediate to people across the globe. When it comes to blogging, news often appears in a very personal context. This has the potential to be the beginning of an exciting new era of reporting, one that takes "New Journalism" to it's logical next step by putting the power to shape how the news is written and read directly into the hands of the public. Many bloggers and cultural commentators who are champions of the weblog movement feel that this growing trend of individuals who getting their news from blogs is a good thing, because it makes the flow of information more democratic. By decentralizing the control of news, blogs allow more voices to enter the field of debate about important current events. However, many people are adamantly opposed to the use of blogs as news outlets, and there are plenty of good arguments on this side of the debate. Unlike newspapers or television stations, few blogs have fact- checkers, and there is little attention paid to journalistic accountability on many blogs. This can lead to the rapid spread of misinformation, and more than one falsehood has taken the blogosphere by storm. The questions about whether blogging news as it happens is ethical or not are very complicated, but no matter where you stand on the topic of current events blogs you are almost sure to agree that this movement has the potential to revolutionize how modern people get their news. Blogging for Business Owners
If
you
run a small company, you may find that the world
of blogging for business owners is a world that you want to be a part of. Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you. Blogging
for business owners has a lot in common with
all other types of blogging, but it has its own unique pitfalls and strengths. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all to easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology, but if you want your blog to succeed you need to stay focused. Write up a plan for how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects of your blog, and then stick to it with the same kind of determination that you used when you built your company. Many
people dream of blogging for profit, and this goal
is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of blogging technology. However, very few people manage to reap the profits they want from their blog. Most people who attempt to make money with their blogs do not succeed for two reasons. Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they will make, and when these expectations are not met the disappointment can crush the desire to continue blogging. The other trap that many bloggers fall into has to do with lack of planning. If you want to turn a profit as a blogger, the key to success is to make a realistic plan and stick with it. To succeed at blogging for profit, the main thing that you will need is a large readership. The higher your traffic, the more advertisers will agree to pay you. However, cultivating the regular visitors that you will need in order to make a profit isnt easy. As more and more blogs appear each day, having a great idea or a wonderful writing style is no longer enough to get attention. You need to be able to market your blog effectively. Too many bloggers spend all of their time writing posts and almost no time marketing their project. To be certain, updating as often as you can is a great way to keep your blog high on blogrolls and high in blog search engines like technorati, and once your readers know that you update frequently they will return to your site on a regular basis. However, it does not matter how often you update if nobody is reading your page, so dont skimp on the time that you spend drawing visitors to your site. To make your dreams of blogging for profit a reality, try decreasing your number of posts and using some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community, and following other established modes of winning traffic. Of course, even if you are a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn much of a profit. Try to stay committed to your blogging project during this initial rough period. To stay motivated, set goals for how often you will update and how many readers you want to attract, and then
reward yourself for sticking with your plan.
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more about writing for profit when you join the Writer's Fast Track
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